At OggaDoon we love working with businesses of all sizes. There’s a misconception out there that only larger organisations can run PR campaigns, and a lot of confusion about public relations. We’ve all heard of it, but what is it exactly? And if you run a small business on a tight budget, how can you get your message heard?
We’d like to reassure you, that PR campaigns aren’t just for large multi-nationals. In fact, public relations is just any communication between your business and a public audience. PR campaigns happen across a variety of different online and offline platforms, and serve the single purpose of bringing more visibility to your business. Sounds great, doesn’t it?
Here are five reasons your small business needs a PR campaign:
1. You are a small business, but your ideas aren’t small
If you started a business, the chances are you believe in what you’re doing. PR communicates your ideas to a wider audience, and brings you new business as well as brand awareness for your fledgling company.
2. Your social media isn’t working yet
Do you have a Facebook page, Twitter account or LinkedIn page that, well, no-one really engages with? Want to know the secret reason why? Simply because you haven’t given them a reason yet. Start promoting yourself more publicly, and they will come. Field of Dreams, people.
3. Your competition has more visibility than you
Just because you have competition, doesn’t mean you can’t end up the winner. If there are more well-established brands, it’s because they spend the time and energy doing this years ago. Everyone has to start somewhere, so don’t be put off, and start talking about what you’re doing.
4. No-one knows how great you are yet
Your business idea is fantastic, we know. But no-one else does, yet. Yet is the key word, because to get from where you are now, to where you need to be, is just a case of some hard thinking, great writing and getting in touch with the right people.
5. Your website isn’t getting enough attention
If you use the web to sell your product, which 90% of new businesses do now, then traffic is key. You can’t attract quality visits without excellent back-links, and PR delivers top-quality referral traffic that’s permanent. This should really be reason 1.
Like what you heard? Get in touch with us to find out how OggaDoon can help wave a digital magic wand over your public relations activities, and start to grow your revenue and reach in no time.