Gregg Latchams’ Construction Breakfast

 200 %

increase in daily impressions

 100 %

daily engagements

 100 +

adoption of custom hashtag

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Objectives

To increase social and digital engagement with Gregg Latchams’ monthly ‘Construction Breakfast’ event to create a digital presence for the event, growing the reach of the event, make inroads in the targeted sector through social interactions and grow adoption of the event hashtag, #ConstructionBreakfast.

Result

The first month after our new strategy was implemented, daily impressions were up almost 200% compared to previous month, with targeted new followers and over 100 direct engagements. A positive tail continued the next day, with increased uptake of the hashtag that was built upon each succeeding month.

Challenges

The high levels of social chatter online makes it a challenge to impact your target audience. Professional services is one of the most difficult sectors to generate genuine excitement about online, there was no big announcement that we could leverage, and previous events has proved a success within the industry which the client wanted leveraged through a revised strategy.

Strategy

Our solution? An update to the strategy which included live tweeting the entire event, using quotes, images of the event, and short video interviews with speakers and attendees to give a sense of being there to those following online - and directly engaging with those attending by liking, retweeting, and replying to their tweets. The event hashtag was prominently displayed in the event invitation and at the event itself to ensure brand momentum.

Guerilla Tactics Used:

Media Marketing

Social Media Strategy

Content Marketing

Live Tweeting

Social Marketing

Creative Content Creation

Something Else

Analytics and Reporting

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