Profile Raising with Merle Hall, CEO of Kinneir Dufort

 3738000 

impressions globally

 3 

pieces of coverage in just 2 months

 2 

speaking events secured

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Objectives

To create a pitchdeck for Merle Hall, CEO of Kinneir Dufort, and leverage press interest to deliver press coverage to encapsulate clear hooks for Merle for press, gain reach for her as a business leader, entrepreneur, and thought leader in sustainability and gain reach for Kinneir Dufort by proxy.

Result

Within a week of finalising the pitchdeck, we secured an interview opportunity for Merle with the Telegraph about her experience leading a business into a positive approach for part-time workers, reaching 3 million people around the world - and we've since gained 2 more impressive press stories and 2 speaking slots at an event.

Challenge

Journalists are pitched ideas, stories, people, and businesses every minute of the day. Cutting through the dreaded slush pile in an inbox is a challenge, and trying to encapsulate the vital elements of what Merle could offer journalists for powerful stories was even more difficult due to her progressively success career.

Strategy

A half day workshop session with Merle and key team members of Kinneir Dufort helped us peel back the layers of her professional personality, and made it clear how we can leverage her within the press. A crafted unique pitch deck detailing these leverage points was then created, and proactive and reactive pitching followed thanks to understanding exactly what journalists were looking for, and ensuring that we could provide them with meaningful content through Merle.

Guerilla Tactics Used:

Media Marketing

Media Coverage

Content Marketing

Networking

Social Marketing

Pitching

Something Else

Workshop

INTERESTED IN WORKING WITH US?