You work for a tax law firm, and if that wasn’t enough, you are from a culture where your sense of humour isn’t renowned. How do you make your website engaging, yet professional at the same time? We think this German law firm hit the nail on the head – intentionally or not!
Is it intended to be tongue in cheek? Is it actually deadly serious? We aren’t entirely sure, and perhaps that is why it is so clever. Each and every photo captures the absurdity at play here with their noir posed photos of office life and the meticulous explanation for their logo.
With a subject like tax law, it is a hard task to hold a captive audience, but we think Streck Mack Schwedhelm have carved out a niche for the law firm brand that dares to show a sense of humour in such a serious industry.