Our founder Caroline Macdonald spoke at the Crafts Council last week in a session about ‘Reaching your Market’. Her expertise in discovering a brand’s niche gave attendees the opportunity to pick her brain for their unique crafty businesses – which you can do in a free consultation.
There is something so incredibly special about a product made by hand, but many makers are forced to sacrifice this focus and become marketeers to keep their businesses running. This can be challenging if you are not comfortable with that hat on, so Caroline was brought in by the Crafts Council to share her insight to ways they could maximise their reach without compromising on the time spent with their craft.
The feedback from the event has been overwhelmingly positive, with one person describing it as ‘Enjoyable and resourceful for what I wanted to learn’, and another person revealed: “I have learnt so much from this workshop – definitely a worthwhile afternoon.” But what are those attendees going to do afterwards? What have they actually learned?
You’ll be pleased to hear that we asked them just that – and here are some of their responses:
Create my own brand story

Research other makers by visiting trade fairsApproach galleries and retailersResearch my target audienceDevelop a full product rangeResearch and create a website

Notice a theme? The key to marketing is research, and this is true across the board, not just within artisan and handcraft communities. Without knowing your place in the market, you can’t even begin to market yourself effectively. Without positioning your brand, through knowing your competition, your audience, your own weakness, and your opportunities, how can you build your own unique brand story successfully?

It was fantastic to spread a little of the OggaDoon love at the Crafts Council, and even better, we’ve got our Christmas wishlist sorted . . .
Struggling to pin down exactly who your audience is? Don’t let your passion get slowed down – why not pick our brains? Contact us now for a free, informal chat.