As a PR business, we’re all about passion and purpose, and you get both of these in abundance during a renewable energy crowdfund.
We’ve been working with Bristol Energy Cooperative since last November on a crowdfunding project, which completed successfully last month after raising over £10m for local solar projects. This included building a brand new solar farm in Lawrence Weston, bringing a solar farm in Somerset into community ownership and installing solar panels on community buildings across Bristol.
Content-led crowdfunding
It can be a challenge in a long fund-raising campaign to keep the conversations going and continue to engage the audience, who may start to suffer from crowdfund fatigue. Content, whether investor stories, thought leadership pieces, fund-raising updates and countdowns, needs to be created regularly and seeded effectively with the relevant audiences – and the quality needs to be consistent in order to cut through.
But in this campaign, we also faced compliance with financial regulations when promoting the bond offer in marketing materials and social media, and ongoing government policy changes towards the community energy sector. This kind of instability required us to be particularly reactive and continually update communications plans without losing quality or wider strategic focus.
We pulled out all the stops and developed an integrated campaign across all relevant marketing channels in this campaign including SEO, PPC, digital and traditional PR, email marketing, blogging, events and social media.
The power of video marketing was also drawn upon via an explainer animation (below) which helped to demonstrate how community energy works, a fund-raising film to inspire people to invest, and a community ‘sun dance stunt’ film to engage the wider community. To continue to communicate about the crowdfund’s impact, we’re also helping to storyboard a film about how the solar farm at Lawrence Weston was made possible.

What’s next?
We’ve loved working with Bristol Energy Cooperative on their fund-raise, as well as with their partners, including Mongoose Energy and Bristol City Council, and this is just the beginning for this exciting and growing community. Their work towards transition to a cleaner energy future continues with purpose and passion, and zero carbon Bristol is in their sights…
If you are starting a crowdfunding project, give us a call to see how we can help you succeed too.