Our service starts with a workshop where we discuss your goals and define your audience. We use this information to develop an integrated marketing strategy that generates leads.
Launching an app in the UK to a cold market is a challenge, but when we were faced with that challenge, we generated over 700 downloads for a app launched at a national event.
Communications Director, GPSDD
“OggaDoon stepped in and helped us capture all the amazing messages and share them on social channels as well as our festival app... OggaDoon were calm, collected, and effective.”
Most apps fail; not because of the idea, but because of customer acquisition – thankfully this can be avoided. We’ve developed a tried and tested marketing strategy to gain users and customers in the essential 90 day period prior to and after launch. Our service starts with an initial consultation where we discuss your app and help you define your target demographic.
After the initial consultation we review your existing marketing material and sales pages and report back to you. Ensuring that your messaging is targeted and your sales page converts is the foundation of the marketing campaign. Once we’ve agreed on a strategy we will prepare for your product launch. This stage of the launch is the part where we do our magic.
We use a combination of marketing channels like PR, content marketing, email marketing, and webinars to generate reach and a waiting list for your app launch. In the weeks following the launch we will work with you and your app agency to collect crucial feedback from your early adopters. We can use this information to improve the user interface and user experience.
In the final stages of our campaign we test and scale paid advertising to generate extra adopters for your app. Then, just before our contract ends, we do a managed handover with your marketing team so that you can continue development. To find out more about our service fill out the form below. We will respond in one business day and get the coffees in for our first meeting.