YellowDog in the Press

 3000000 

views from just 1 TV interview

 42 

press pieces in 2018 (so far)

 36 

titles featuring coverage

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Objectives

To leverage YellowDog into the press, focusing on media and entertainment, financial services, and business, alongside gaining TV coverage of YellowDog and its founder during a prime-time TV slot to increase press coverage, increase brand awareness and gain reach through related content.

Result

To date, YellowDog has gained 42 pieces of press coverage in 2018 with six titles featuring them twice. YellowDog was also featured during a prime time TV slot highlighting Gareth Williams and the brand to 3 million viewers.

Challenges

Gaining press and media attention can be difficult at the best of times, but when your product or service is high tech - something that you can’t touch, taste, or easily try on screen, the challenge just gets harder.

Strategy

After catching the attention of a producer after winning the Start Up of the Year Award at the Bristol Post (now Bristol Live), we liaised closely with the journalist and editor to ensure that they got exactly the footage that they needed - insight from a leader of a growing business about the challenges of sourcing highly skilled workers - and all in time to ensure Gareth’s inclusion in that evening’s slot.

Guerilla Tactics Used:

Media Marketing

Media Coverage

Content Marketing

Networking

Social Marketing

Pitching

Something Else

TV

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