Our clients Zeetta Networks have announced the successful completion of a project with Vodafone, ADVA, and Cumulus, delivering a global first live optical network trial of the Voyager device.
The story has hit the telecoms and trade press around the world, appearing as an exclusive in Mobile Europe, and then in telecompaper, SDX central, Lightwave Online, and The Register to date.
So why has Zeetta Networks managed to hit the headlines around the world? It’s all down to three simple factors:
1. It really is news.
There is an almost overwhelming amount of nonsense on the internet, but when something happens that is truly newsworthy, you can be sure that it will fly in the top titles. Why? Because journalists are often chomping at the bit for something of value to talk about. The Voyager device has never been tested before, and has been created by some big names and some rising stars – and that makes it news.
2. It is a world first.
If it’s been done before, it’s a much harder story to sell. Global firsts happen rarely, so when they do, they automatically disrupt the narrative of everything that has gone on before them. The testing completed by Zeetta Networks, Vodafone, ADVA, and Cumulus is the first time that an open optical device has been tested, and what’s more, it has delivered impressive results: increasing the capacity of the production optical network from 10 Gbps to 800 Gbps.
3. It impacts everyone.
In our data heavy world, there is not a single industry or country that will not benefit from greater data transferring capacity. Who wouldn’t like more capacity from their optical networks? What company is going to say no to increase in data bandwidth? What country is not going to want to upgrade their infrastructure?
We’re proud to see Zeetta Networks’ contributions to this impressive project recognised in the world’s media – and we’re sure it’s not the last.