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App Marketing

Four Key Metrics to Track in your App

by Kelly Newcomb May 23, 2019

To create an amazing app you need feedback. But sometimes getting that feedback, especially data-driven, non-subjective feedback is almost impossible if you entirely rely on your users. In fact, gaining these insights can be easily done if you’re tracking these metrics in your app. Feedback…

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app marketing

Why You Need App Marketing Before You Launch

by Kelly Newcomb May 23, 2019

Creating an app is no easy feat. Beyond the development of the app, there’s the need for ongoing testing, bug fixes, updates, security…the list goes on. You can’t simply upload an app to the App or Play Store and leave it there with the expectation…

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email automation

Three Reasons Why You Need Email Automation

by Kelly Newcomb May 21, 2019

Email automation is one of the best ways of ensuring engagement from new subscribers to your mailing lists. With email automation, you can warm a new subscriber to your content and engage them in what you do, even if they’ve just missed your latest newsletter….

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F8

New Features for Facebook, Instagram, and WhatsApp Announced at F8

by Kelly Newcomb May 7, 2019

Following Facebook’s annual F8 conference that took place in San Jose this week, here’s a breakdown of all the latest features that are coming to the Facebook, Messenger, Instagram, and WhatsApp group. Most of these additions focus on shopping features, as Facebook looks to maximise…

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Digital Trends Report April 2019

by Kelly Newcomb April 30, 2019

Get the latest Digital Trends including updates to social media, search engines and other digital platforms in our monthly handout. Not content with the ‘what’ we take a deeper dive and help our clients to understand why they should care and how we can take…

Digital Trends 0
Guerrilla Marketing

Enjoy the April GMIR with your Cup of Coffee

by Kelly Newcomb April 30, 2019

Welcome to the April Edition of the Guerrilla Marketing Insider Report giving you an overview of the best and worst marketing and PR campaigns from the month. Marketing isn’t always about big campaign and stunts. This month, Primark is setting an example to failing businesses,…

Guerrilla Marketing Insider Report 0
Content Marketing

How a Creative Content Strategy Helped Close a £15k Sale

by Kelly Newcomb April 25, 2019

YellowDog was keen to support the sales team with a marketing strategy that could generate inbound leads by demonstrating both the rendering platform and the ability of the technical customer support team. We created a content marketing strategy over two months that demonstrated not only…

Client News 0
Google Ads

10 Things You Didn’t Know You Could Do With Google Ads

by Kelly Newcomb April 11, 2019

Google Ads (formerly known as Adwords) is a largely daunting and confusing platform. There’s no way to just ‘hop in and try it out’ with Google Ads, forcing new people on the platform to use their Ads Wizard which is about as much help as…

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Ethical Marketing

Ethical Marketing: Communications Done Right

by Kelly Newcomb April 10, 2019

We always have and always will be an ethical marketing agency. We ensure that we not only represent our clients’ brand values by being conscious of our own social and environmental impact, but also consider these factors at every stage – from the way we…

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Online Harms

Websites could be fined for their content…and we welcome it

by Kelly Newcomb April 8, 2019

In a joint proposal from the Department for Digital, Culture, Media and Sport (DCMS) and Home Office websites sharing and hosting harmful content could now be liable for a fine. The Online Harms White Paper produced by both governing bodies, have suggested establishing an independent…

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