How we sparked 40,000 conversations

43820  

Facebook impressions

23078  

Twitter mentions

123 %

increase in Instagram followers

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Objective

In November 2017 OggaDoon worked as TEDxBristol’s PR partner for the second time. After a sell-out success in 2015, the challenge this time was even bigger. TEDxBristol: Dare to Disrupt took place over two days at the Colston Hall. Our aim was to use our Events 90 package to increase audience reach to sell tickets, curating a killer PR campaign including social media and press coverage.

Result

3,000 delegates attended the event across two days. The TEDxBristol Instagram account gained 300 new followers (123% increase), with 87 new followers on the first day of the event. On Twitter, mentions increased by 500%, and 829 Facebook users discussed the event. 8 radio interviews and 2 TV appearances were secured, and 10 press stories were published.

Challenges

With two days of speakers and workshops, we had twice the amount of speakers to promote, and over 30 partners on board to support the non-profit event. First, we had to ensure both days were as exciting and inviting as one another to ensure equal ticket sales. The main focus was on the stellar speaker line up, which attracted audiences with their unique and inspiring personal stories.

Strategy

Events 90 kicked in. With the help of six social media volunteers, and 17 student volunteers from Bath Spa University, OggaDoon took over the TEDxBristol social media channels for the second time. It was also our responsibility to get the press on board, so tickets were launched at Business Showcase South West in May 2017. From that point onwards, we planned and scheduled daily Twitter and Facebook posts, and sales and interest in the event took off to a flying start. On the day, every corner of the event was documented, and over 2,000 watched on the live stream.

Guerilla Tactics Used:

Media Marketing

Media coverage

Content Marketing

Events 90

Social Marketing

Social media

Something Else

Content Creation

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