strategic branding document
hours of strategy
To create a branding document for CookiesHQ that empowers them to gain insight into their audiences, craft messaging strategically for all platforms and clarify the vision for the brand and business.
CookiesHQ now have a branding document that can be picked up and utilised by anyone in the company for any comms; a doc that can grow with them, keeping them on target for their audience.
“"The OggaDoon team knew exactly why our branding was so important to us, and at the same time challenged us not to hold onto our previous practices just because we're comfortable. Their guidance and workshops enabled us to dig deeper into our brand, audience, and USPs, and have enabled us to improve our branding proposition."”
A complex business still requires clear messaging. CookiesHQ offers a wide variety of services to companies at various stages of growth, and they needed a comprehensive brand messaging review and handbook to guide their growth.
Working closely with the CookiesHQ founders, Nic and Nathalie Alpi, we dug deep into their strategic and market messaging, exploring audiences, goals, values, elevator pitch, tone of voice, key messaging, and more.