Gamification in marketing

Covid-19 – The Perfect Storm for Gamification- Why Use it in Marketing?

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As the Covid-19 pandemic hit, many businesses had to move online overnight and work out solutions to engage with customers and internal teams. The Covid-19 pandemic also drove mobile gaming apps and solutions to a whole different level.  Gamification,  “the application of gaming mechanics to non-gaming environments”, is the perfect format to achieve business goals in a virtual business world.  We shared our thoughts about how this applies to marketing in our guest blog with TechSPARK. Read more here. 

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