When we started working with Forth, our primary objective was to generate media coverage related to the Forth brand. This would take the form of brand awareness for Forth and Sarah Bolt as a founder and thought leader. The secondary goal was an improved SEO score due to backlinks gained from the coverage. Although we achieved this, the objectives changed almost weekly due to the Coronavirus pandemic.
Thanks to our proven health tech marketing strategy, even during the challenges of Covid-19, we were able to generate 41+ pieces of news and industry coverage for Forth that reached 135M+ Monthly Unique Users. The titles we gained coverage in include: Thrive Global, Total Health, Business Leader, Women’s Own, Authority Magazine, BBC Radio London, ITV Wales, South Wales Argus, Wales24/7 & more.
“OggaDoon have become an extension of the Forth team, guiding us throughout a dynamic time for news coverage. They have been highly flexible and have adapted to our changing needs with ingenuity.”
CEO & Founder, Forth
Over the past year, the entire world has been hit hard by the Coronavirus pandemic. For Forth, a start-up health tech business, navigating the dramatic and quick changes happening in the health industry was challenging. From a PR point of view, we had to do a 180 on our original PR strategy and create a raft of new content quickly and with agility.
Our initial strategy focused on profile building within C-suite vertical media for Forth’s founder, Sarah. Once the pandemic struck, we changed course and created reactive press releases to position Forth as an industry leader for their antibody testing kits and then leveraging this to move the conversation onto their hormone products and eventually their overall brand success throughout the pandemic.
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