Articles in the Press
HAB launched its Mini-Bond crowdfund on 22nd December 2016. The target was to reach £1 million, opening first to HAB’s networks at 9%, then to the wider public at 8%.
Within four days of the launch, the crowdfund reached its target raise of £1 million, and by 28th February 2017, the crowdfund closed at £2.432 million from 282 investors.
Sale and Marketing Manager
“We’ve been working with OggaDoon since 2015 to increase the impact of our environmental and sustainability goals. In that time, the team has increased the reach of our audience, helped us gain revenue by implementing effective PR campaigns around the sale of houses, and supported is in achieving groundbreaking investment rounds. Thanks OggaDoon!”
As with all crowdfunds, the main challenge was to hit the target of £1 million. This meant going out first to HAB’s existing audience and networks, before reaching out to the wider public through digital media and traditional PR tactics.
We mixed proactive, planned, and responsive strategies with a content-led approach that focused on national, sector, and local media. This was followed by a wider push through HAB’s wider channels, as well as investment, property, and other third-party channels to gain press coverage and word of mouth awareness. The crowdfund received coverage from national titles during the launch, with interest from The Telegraph, the Guardian and The Times all during the first week. Web traffic tripled, Twitter generated over 70% of the referral traffic, and the website received a record number of visits during January 2017.
Social media strategy