Lane7 - Influencer Marketing

0
Attendees
0 million
Influencer reach
0
covers in top Bristol press

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The Scoop

When we found out Lane7 was bringing its beer and bowling offering to Bristol, we were chuffed to help out (and couldn’t wait to check it out ourselves), offering our influencer marketing services. Lane7 – a bowling and entertainment venue that offers food and drinks for a whole afternoon or evening’s experience – had already made waves in the North and we knew that Bristolians would be on board immediately. In prime location at Millenium Square, passing trade was never going to be a problem.

Our Response

So what did we do? Using our local expertise, guerilla tactics and wide-ranging network of contacts, we began to spread the word far and wide across the city about Lane7. For a fortunate bunch of people, we offered an evening ‘on the house’, to try out the entertainment as well as the food and drinks – all for free. After all, there’s no better way to spread word-of-mouth reviews than with free food.

Challenges

With lockdowns only just lifting, we needed to reach out to those in the know and invite them down to try Lane7 for themselves. After all, most people stepping out of lockdown for pretty much the first time in 15 months were probably craving their old favourite haunts rather than trying something new.

Strategy

Using our local expertise, guerilla tactics and wide-ranging network of contacts, we began to spread the word far and wide across the city about Lane7. For a fortunate bunch of people, we offered an evening ‘on the house’, to try out the entertainment as well as the food and drinks – all for free. After all, there’s no better way to spread word-of-mouth reviews than with free food. We developed brand-focused press lists including listings sites and an attractive offering with a hook, sold in to press contacts and local influencer networks, and liaised with events, talent, model, marketing, PR and production companies leading to word-of-mouth marketing.
Lane 7 influencer marketing

Guerilla Tactics Used:

PR

Influencer marketing

Media Coverage

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