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Social Media Success Stories

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Social media & Google Ads Clicks.
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Highest Twitter engagement

Social media marketing for reaching marketing goals

Social media marketing (SMM) is an integral part of a marketing strategy, and it means being present and actively posting and engaging with followers, and other people or accounts across various social media platforms.

Because SMM comes in many forms, including social media platforms, blogs, or media sharing sites, the topic can become blurred. But here we’ll refer exclusively to social media platforms. 

While still relying on other types of marketing, such as PR, email marketing, SEO, or traditional marketing (television, radio, newspapers, magazines, billboards, etc.), it is now crucial that social media marketing is part of companies’ overall marketing strategy. Because it offers tremendous opportunities for reaching targeted audiences.

social media growth

Why you need social media for your business?

There are currently 4.62 billion social media users globally in 2022 and this right here is the main reason for which you need to be on social media. Because social media is the perfect place to get connected with people who share similar interests with your company, who have a need or a bottleneck that your organisation can solve, or questions that you can answer. 

Social media is the number one source of referral traffic online making up 35% of all referrals. So when used effectively, it ensures that your target audience discovers your business. This is how social media and SEO can work together. Because social content is now indexed by search engines. 

Through placing your company in front of your audience, social media allows brands to can directly interact with clients or potential clients via social channels. You can also learn what types of social media formats your target audience likes and engage most with, be that long-caption posts that provide information, punchy captions, funny memes, short videos, challenges, interactive content, etc. This can provide you with an understanding of how your social media content should be like on different platforms.

So you need social media for your company to increase your market reach through constant posting, to keep your audience engaged with relevant content that they would like and respond to and to attract more customers, by driving them into your sales funnel.

“As a food brand, Foozie trades heavily on social media. As part of a wider PR and media strategy, OggaDoon delivered exciting social campaigning ensuring that Club Foozie was the talked about launch.”

Thom Whitchurch
Founder, Floozie

  • Community Engagement
  • Full Trackable Social Media Metrics
  • Latest Trends and Features

The benefits of using social media for business

  • Reach wider audiences

  • Learn more about what your target audience is interested in

  • Create an active community and an engaged fan base

  • Interact directly with clients and leads

  • Improve your website traffic

  • Drive leads to sales funnel

Specificities of different social media sites

Social Media Marketing Services in the UK and beyond

👍Social media marketing (organic social media)

We are a social media marketing agency based in Bristol. Through our SMM services customised for startups and established organisations, we create content and visuals or videos for various social media platforms to communicate organisations’ products or services, people, values, successes, behind-the-scenes stories, or generate engagement opportunities with the targeted audience. So everything is done organically, through weekly content creation and constant learning through analytical insights.

✍️Social media management

At OggaDoon, our social media management services are based on a bottom-up approach. We start by setting up social media profiles, and if these are already created we optimise them to fit the market in which the client activates. So we create social media strategies that include a focus on the target audience, hooks, messages, formats, frequency of posting, depending on each social media platform, follower strategy, loyalty strategy. Then, we engage with users across social posts, and inform clients each time we identify a lead or a business opportunity on social media.

📢Social media advertising (social ads agency)

When our clients decide it’s the right time for them to increase their reach and gain more leads, we provide social media advertising support. As such, our paid social services include target audience research (demographics, likes, dislikes, needs, challenges, bottlenecks, interests), creative copies with appealing hooks, ad campaign set up, ad campaign monitoring, adjustment and reporting.

🌟Influencer marketing

Our social media mix includes influencer marketing services, through which we find the best fit between our clients’ niche and the right social media influencers who will endorse their products’ or services through engaging content. Therefore, influencer marketing is an important component of the marketing mix, which allows product or service placement in front of more users, who are not yet followers of the organisation that aims to promote those products or services. With the right influencer, who shares the values of a company we’re working with, we can enhance their visibility and generate leads and new clients.

🔎Social media analytics

Our work would not be complete without social media analytics, which we do regularly. This means we look at the insights of the posts created and shared across all social media platforms of our clients on a monthly basis, and identify what types of posts worked best, and what didn’t work so well. Therefore, we can bring in known benchmarks and trends and inform what actions need to be taken in order to improve performance, where needed. So social media analytics keeps us in a constant battle with ourselves, to improve the content created and increase the reach and engagement month by month.

Bristol harbour

Social media agency in Bristol

Our team of social media experts are mostly based in Bristol, but we work with a wide range of professionals beyond Bristol and the UK. Living and working in Bristol, however, sets us in the middle of events and trends that are unfolding before our eyes, and we’re quick to integrate those into the social media posts that we create for our clients. 

OggaDoon PR and Digital Media is ranked among the “Top social media agencies in Bristol” on Clutch”.

Tower Bridge

Social media agency in London

OggaDoon is one of the most active social media agencies in London, with a line-up of clients across B2B and B2C spectrum. We have regular meetings with our clients to capture new developments worth communicating across social, and brainstorm insights and new angles for telling their stories.

Cheltenham

Social media agency in Cheltenham

Cheltenham is a growing business hub, which means affluent opportunities for companies to start or grow their social media presence. Thanks to our collaboration with several Cheltenham-based organisations like CyNam or Marketing Cheltenham, we understand the unique profile of this city, and know how to integrate it into the overal social media strategy of our clients.

What social media marketing services we offer:

Social Media Strategy

  • Scheduling and timing
  • Multiple Channel Management
  • Creative Content Curation
  • Individualised messaging for audience and platforms: Tone of Voice

Data Analysis

  • Customer segmentation and profiling
  • Social media services including audits and baseline reporting
  • Analytical progress reports and recommendations
  • Creative content and copy analyses

Content Creation

  • Plan, create and activate strategic campaigns
  • Content targeted for your audience
  • Curation of industry-relevant news
  • Insight into hashtags
  • Activation of crafted content

Social media marketing is the new way to network

Our social media agency team is filled with social media and digital experts with varied experiences, from using social media for events marketing, to lead generation using social as part of a variety of tactics. Just ask our clients, we delivered a 1,386% increase in Twitter mentions for Immortal Sport, we increased LinkedIn impressions by >913% for Medicare Network and we sparked over 40,000 conversations on social media for TedxBristol 2017.

We take into account your vision for the future of your business and use social media, along with other marketing tactics to help you get there.

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