After losing a legal case in the USA, Domino’s Pizza now need to rethink app development accessibility for their website and app to ensure that all people can use them. In a major landmark case which may have ripples across tech companies developing apps around…
In a world where the app market is filled with niche apps and oversaturated with clones, it can be hard to know whether it’s time to enter the market with something new or innovate. With 90% of apps failing, Emily debunks the value of bringing…
If you’ve read my previous article you’ll know I’ve been taking a deep dive into the world of app marketing following the recent experience with launching a client’s app into the UK market. I’ve been keen to get other marketers’ and developers’ perspectives on the…
