When looking at your marketing efforts, although not every impact can be calculated or boiled down to a number, a huge amount of it can – and that ROI, or return on investment, can tell you whether that particular marketing activity is worth doing again. Tracking your events ROI tells you if a repeat is going to be a success.
Like all areas of marketing, a lot can happen in a year. In this blog, we’re looking ahead to 2019, and some of the top trends for events that we think are in store. Some are experimental, some you might already be trying out, but…
In this Ultimate Guide to Event Marketing, we’ll be showing you how to fully prepare, plan, and promote your event based on the advice and experience of our digital marketing and event marketing specialists. Regardless of whether you’re hosting or being hosted at an event,…
In this guest blog, we discuss events and innovation with Sarah Keates, Events Manager for TechSPARK and a variety of national events and festivals (not including her work on weddings…) about how event management is misunderstood and more. Working in events came about almost…
Our Creative Content Manager, Emily Perkins, will be speaking at OiConf on 29th March on diagnosing why content isn’t working, giving a Masterclass to digital and online influencers from around the world who depend on their content to communicate their message. It’s a content creator’s…
