When we talk about SEO, keywords tend to be a subject that comes hand in hand. Since SEO is all about the content you create to rank higher than your competitors in search engines, the phrases you use to affect those rankings are vital to your SEO success. Those phrases are what we’re referring to when we talk about keywords.
These top five tips will give you some insight into what keywords you can use to increase your website’s visibility.
What are my SEO keywords?
Know your audience
The most important thing is that your target customer finds your website, so put yourself in their shoes. If you wanted to find your product, what would you search for? Variations of these phrases are important keywords for your brand, product, or service.
Be specific
Say you sell watches online. ‘Watches’ is obviously a keyword you want to include, but it’s unlikely to get you on the first page unless you’re Rolex, or another highly authoritative website. There are hundreds, if not thousands of more specific phrases that people will be searching, so focus on this technique. For example, include colour, style, brand, shape, any anything else you can think to support the primary ‘vanity’ keyword.
Do your research
There are a number of web tools (likeGoogle Keyword Planner) available that will help you identify new phrases that are often searched alongside your keywords, kind of like when Amazon suggests other items once you’ve finished shopping. Use these tools to develop more refined key phrases, and to gain insight into what people are really searching for online – you might be surprised.
Keep up with the trends
Over the years, the way we use search engines has changed. Generally, we leave out filler words and go for the main points. But with the rising popularity of voice controlled home assistants, SEO is changing. Now, it’s important to accommodate long-tail searches (more like speech than text) when developing SEO content for websites.
Use keywords as your guide
When it comes to building a content strategy, keywords should be at its core. Before you write think, “What will my customer be looking for?” and let that work as your guide. From web content, to metatags, to blog posts, you should have your keywords in mind every time.
Still feeling stumped? We know SEO can feel confusing. Why not book in a chat with one of our team of experts? We’re always happy to hear your SEO woes, and can even bear the burden for you. Get in touch today for a chat.