CLOTHINGXCHANGE Bristol – launch PR, social media, and influencer marketing

Followers in 3 months.

Influencers attended the launch event.

Increase in reach in one month.

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Objective

Something we don’t speak much about at OggaDoon is our love for unique style. But when a client came our way looking for help launching their second-hand designer clothing store in our beloved Bristol, we jumped at the chance to show off our under-utilised fashion expertise. CLOTHINGXCHANGE needed to make a huge splash as they introduced their new brand in the heart of Broadmead, and we knew exactly how to help.

Result

Using a combination of social media tactics, press engagement, and influencer outreach we helped CLOTHINGXCHANGE run a winning launch event in November 2021. 50 influencers attended, and helped to push the brand’s Instagram following over 2,000 within its first 3 months. By January 2022, they’d reached over 200,000 people on social media and the store was thriving.

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Challenges

Cold launching a brand is always a challenge. Launching it into one of the city’s busiest areas is another thing altogether. We needed to get word of CLOTHINGXCHANGE out to the masses before the signage went up, so passersby would know the brand and understand what they did before launch day arrived.

Strategy

We started with social, building a following of fashion lovers and sustainability bloggers in the South West before using our local media contacts to gain press coverage. We developed a large mailing list pre-launch, and invited local influencers to an exclusive launch event all to drum up fans before the Christmas rush. We also worked with fashion influencers to create branded content partnerships via Instagram Reels to promote in-store offers.

Guerilla Tactics Used:

Digital marketing

Social media

Influencer marketing

Advertising

Brand launch