With two days of speakers and workshops, we had twice the amount of speakers to promote, and over 30 partners on board to support the non-profit event. First, we had to ensure both days were as exciting and inviting as one another to ensure equal ticket sales. The main focus was on the stellar speaker lineup, which attracted audiences with their unique and inspiring personal stories.

Our PR and event management campaign kicked in. With the help of six social media volunteers and 17 student volunteers from Bath Spa University, OggaDoon took over the TEDxBristol social media channels for the second time. It was also our responsibility to get the press on board, so tickets were launched at Business Showcase South West in May 2017. From that point onwards, we planned and scheduled daily Twitter and Facebook posts, and sales and interest in the event took off to a flying start. On the day, every corner of the event was documented, and over 2,000 were watched the live stream.