Working with an international start-up in the time of pandemic with the objective to help it generate new leads was a challenge in itself, considering the instability of the global economy. At a digital marketing level, aligning different corporate missions and visions with the best practices of social media or email marketing was the main challenge that we enjoyed taking on. As per usual, in a start-up environment, the changing priorities often constitute a challenge that we’ve managed with an agile workstyle.

Working our way from the higher level downwards, we started off with a digital deep dive, highlighting the main priorities for updating the website to provide a better user experience. We’ve created weekly social media content across all of the client’s platforms and generated media coverage in targeted publications. We’ve linked the content with the most critical topics in the client’s niche and clearly defined the targeted audience to reach out to via social media and email marketing.