Challenges
Greener Energy Futures began operations during the pandemic, a particularly difficult time to raise brand awareness. We understood that there was a real opportunity for the organisation to become a leader in the green space and so we made sure that the brand could be found across directories, networks and of course, the press, helping to deliver a direct lead.
Strategy
Before moving on to generating PR opportunities, we worked with Simon to improve the user experience of the website, completing a full site audit. Once complete, we created press and web releases, as well as blogs to help boost website traffic and brand awareness. With sustainability now a top priority for businesses and governments across the world, we made sure to create content based on what was trending such as the IPCC report and COP26.

Guerilla Tactics Used:
PR
Digital marketing
Social media
Outreach



