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Raising brand awareness with Launch PR

Whether you’re looking to launch a product, service, or a brand, high performing PR and digital media is needed. By creating relevant connections with journalists, bloggers, influencers or associations in your field, an effective launch PR campaign will raise awareness about you.

Launch PR and digital media always work beautifully alongside other PR and digital marketing tactics, such as influencer marketing, social media marketing or social media ads. Knowing the goals you want to achieve with a launch PR campaign, be those interviews in specific media, story pick-ups by a specific number of media, or traffic to the website is important, so that the focus can be on reaching them.


Launch PR Success Stories

cuvama results

cuvama

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Press coverage reach
Splento results

Splento

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Global press reached in 90 days.
telesoftas results

Telesoftas

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Pieces of press coverage.

What is Launch PR and how can it boost your business?

Penciling compelling press releases or creating content that tells a good story, as opposed to simply talking about the product, service, brand, app or the company being launched, opens opportunities for the story to be picked up by the press and digital platforms. This alone will propel your company, your brand, helping you to gain brand awareness.

Launch PR also helps develop positive relationships with specific media partners, so that when the time comes for a new announcement, they will be covering that development too, following your company’s growth and evolution.

What we do for our clients for Launch PR projects

Pre Launch PR

Launch PR is what we do before, during, and after a launch. Before the launch, we start off by curating media lists, looking into bloggers and journalists in your niche to approach. We create a press release with a strong angle and a relevant story, and support this with ongoing content for your website and social media posts. We create dedicated hashtags to mark the launching occasion in advance. Also, before the event, we launch a teaser, and make sure we create an area of exclusivity and uniqueness around the launch, so that the interest of the media and attendees in the actual launch will increase.

Launch PR activation

During the launch, we make sure to have as many journalists and bloggers who cover your business niche present at the launch as possible, and accommodate their requests: follow up interviews, photos, podcasts, statements, etc. Alongside this PR focus, on social media we focus on live posting from the event (if the Launch PR coincides with an event), using the hashtags created beforehand, while also tagging events participants, and encouraging them to post from the event as well.

Post Launch

After the launch, we continue to focus on the story, and how the newly launched product, service, or company, is the solution for solving a particular problem with which the targeted audience is very familiar. If the launch included an event, or a webinar, we use the imagery and videography and key taglines expressed at the event or webinar, and distribute them across social media posts, website blogs, and a post-event press release that will also include a new announcement for journalists to continue to cover the company’s developments.

What does our Launch PR agency offer:

Press Releases

  • Finding the right angle to attract media interest

  • Telling a relevant and interesting story

  • Highlighting the story pick-up elements to craft impactful press releases

Press Opportunities

  • Keeping an eye on press coverage opportunities

  • Reaching out to press titles and journalists

  • Pitching for interviews

Media Relations

  • Sending out e-shots to media lists

  • Media pitching to individual journalists and bloggers

  • Follow-up calls

  • Developing key media relationship with selected journalists

Why choose OggaDoon for your brand or app Launch PR

Beyond reaching the goals that we set together with our clients, we want them to be happy with the results they get from collaborating with OggaDoon, one of the top Launch PR agencies in the UK. For Launch PR and digital media campaigns, we dig deep into understanding the angle that tells the best story for the client’s target audience.

Writing creative, inspiring, and appealing copies is a chiselled art and a technique that involves years of practice that resulted into landing mainstream, niche, and tier 1 media for our clients. However, landing PR involves more than pushing out good stories about the product, service, or company that is being launched. It also involves having the right media relations in specific niche, and the ability of developing new relations that will benefit the client.

Also, we know how to customise the messaging and gather the right press for product, service, brand, app, or company launch due to our extensive experience in helping start ups, scale ups and even established businesses with their PR Launch.

Most importantly, we follow up and follow through. We are transparent and keep constant communication with our clients and media, and we make things happen. We support our PR efforts with content marketing and social media marketing to boost our clients’ digital visibility.

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