Butcombe approached OggaDoon to create a PR stunt plan, including influencer marketing and ad campaigns to raise brand awareness of a new beer called Tall Tale Pale Ale with the locals in Bristol, especially young people, from 25 to 35, and drive more traffic to the Whitmore Tap pub for the launch party. We were asked to come up with creative PR stunt ideas related to the famous Bristol tall tale “Croc in the harbour” and start making noises about the new ale coming to town as well as contact Student Unions of different universities in Bristol.

During a week, we landed 3 organic articles (editorials) on 3 big local press (Bristol Live, Bristol 24/7, and Bristol Business News) with a total of 5,908,600 MUVs. We created some photos and videos of the “Croc in the harbour” and fed them to the local influencers to make noise on social media. 5 nano and micro-influencers got interested in joining the launch party and creating content FOC. We successfully ran a paid ad campaign for Tall Tale Pale Ale on Bristol 24/7 with social amplification for 4 weeks, delivering a great result:

• Website display ads – 40,063 impressions, 80 clicks.
• What’s On guide – sponsored listing, 4933 readers, 37 clicks.
• Main newsletter – sponsored news story, 4855 opens, 88 clicks.
• Facebook (promo video) – Reach 1.3k people, 5 likes.
• Instagram – Reach 3128 impressions, 27 likes.
• Sponsored Tweet – 1210 impressions, 17 engagements.