The procurement process in education is long and includes many different professional roles, so it was vital our messaging and creative approach hit multiple angles. Our inclusion of Augmented Reality (AR) helped Konica Minolta differentiate itself from its competitors.

Working with the Konica Minolta marketing team, and Alchemy, their stand designers, we delivered: Strategy for demo bookings leading to successful sales follow-up meetings, Campaign messaging, concepts/themes driving forward Konica Minolta’s goals, Creative copy for 14 mailers and social media content, with analytics and recommendations for posting and push out times to maximise impact, Reactive event social to capture the attention on the stand at Bett 2020, coupled with dynamic content, Post-event survey, reflecting positive reactions to the event.