
Challenges
Working with a start-up has lots of perks, but it also means adjusting to an ever-changing environment and demonstrating an agile work style. The explosion of cyber security – focused topics on social media was a challenge in striving to bring the company to the centre of the game, but also an opportunity to position it as a challenger in the field.
Strategy
We started with a digital deep dive, analysing the cyber security start-up against multiple benchmarking scores, and then proposed a strategy to improve its digital presence, which included: social media set-up and management, keywords research, website search engine optimisation, digital PR, link building and media outreach. With this 100% organic approach, we reached the point where web content harmoniously communicated with social media and PR, building the company’s digital footprint.
Guerilla Tactics Used:
Digital Deep Dive
Social media marketing
Link Building
Digital PR


