0%
Increase in Twitter profile visits
0%
Increase in organic website traffic
0%
Increase in LinkedIn followers

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The Ambition

Last year we were approached by a burgeoning threat intelligence start-up with the ambition to create a digital presence for their brand, in a highly competitive industry. The cyber threat intelligence start-up expressed their business goal to be recognised as one of Europe’s leading providers for cyber security services. Their objectives included setting up their digital presence through social media, SEO web content and digital PR, to gain word-of-mouth that would eventually result in leads.

The Results

Achieving fast results is everyone’s favourite game. But we know that this comes with lots of research, on-time communication and adaptation to the market’s changing dynamics and needs. With all these in mind, during our collaboration with the cyber security start-up, we helped them increase their website’s organic traffic by 160%, boosted their Twitter profile visits by 1920%, and in the course of 5 months we had increased their LinkedIn reactions by 312%.

Interested in Working With Us?

Cyber Security Marketing

Challenges

Working with a start-up has lots of perks, but it also means adjusting to an ever-changing environment and demonstrating an agile work style. The explosion of cyber security – focused topics on social media was a challenge in striving to bring the company to the centre of the game, but also an opportunity to position it as a challenger in the field.

Strategy

We started with a digital deep dive, analysing the cyber security start-up against multiple benchmarking scores, and then proposed a strategy to improve its digital presence, which included: social media set-up and management, keywords research, website search engine optimisation, digital PR, link building and media outreach. With this 100% organic approach, we reached the point where web content harmoniously communicated with social media and PR, building the company’s digital footprint.

Guerilla Tactics Used:

Digital Deep Dive

Social media marketing

Link Building

Digital PR