Challenges
LatchAid App is an innovative product that combines healthcare and AI elements. Communicating these two elements, at times, seemed to address two different target audiences, as new mothers and expectant mothers were looking for a more human contact to help them with their breastfeeding issues instead of a 3D, AI-embedded app. There were many points of view regarding the communication of the app features, and this provided us with the opportunity to learn, from various angles, what the target audience was interested in.
Strategy
We worked with clearly defined marketing goals, activities and milestones. As it often happens in a product launch, the milestones have been changed across our collaboration, but thanks to the agile workstyle that both OggaDoon and LatchAid teams demonstrated we were able to coordinate and efficiently deliver the tasks assigned or identify additional PR and marketing opportunities for Chen and the LatchAid App.
Guerilla Tactics Used:
Media Relations
PR
Google Ads
App SEO
Website SEO
