0+
Articles – 6 months
0
Monthly Unique Visitors

The Objective

Tovie AI is a global conversational AI firm working across financial services, telecommunications, retail, call centres and health sectors.  

PR Objectives:

  1. To raise the profile of the Tovie AI brand and executives in the general AI business press.
  2. To launch and increase awareness of the Tovie brand, delivering coverage in key sectors of retail, financial services and telecommunications to support wider business development.
  3. To celebrate the growth of Tovie AI through partnership announcements and new client sector wins through press announcements and joint PR collaborations.

Results

With Tovie AI in relative start-up infancy, we researched and produced a detailed PR and Media strategic plan with target audiences at the pinnacle, alongside the adaptability of Tovie’s AI tech. We also delivered a detailed competitor PR analysis and prevailing media attitudes scan in which to plot Tovie AI’s brand development. 

In just over 6 months we have secured Tovie AI’s digital footprint across its sectors in AI tech business publications such as AI Business, broadsheet business press such as the Telegraph, as well as sector media outlets including telco, finance and retail with 30+  articles, that capture a total audience of 78,297,675 MUV monthly unique visitors. 

We have also developed 7 media sector lists with 996 journalists, achieving on average 31% open rate which is above the industry average. We have also fostered significant relationships with the likes of AI Business News and FinTech Times. 

Brand awareness continues to be driven through a focused, sector-based outreach, establishing a strong digital footprint and narrative around the brand, the expertise of the founders and the benefits of the solutions.

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Challenges

When starting a PR outreach for a new challenger startup brand, specifically in AI, it takes time for the sector journalists and media to recognise its name and trust its reputation. Having started this process from scratch many times, we have fine-tuned the process which includes researching key journalists, publications, sending them releases, following up, and gaining feedback. In some sectors, organic coverage is hard to secure due to the business models of the publications ‘pay to play’. It is great when the content gets recognised as a valuable contribution to a publication by an editor. These relationships take time to build and secure. 

Strategy

We continue to have a strong but adaptable strategic focus in our work with Tovie AI. We have applied our profile-building processes systematically to different sectors based on the sales drive, pivoting the AI tech solution to pitch accurately to each sector audience.

This strategy secured strong coverage in each Tovie sector with the articles integrated into social media and attracting attention from prospective clients.   

flourish crowdfunding PR, digital, and social media

Guerilla Tactics Used:

PR

Organic and paid outreach

Show PR

Google Ads

Copywriting