Initially, some of the journalists were a little concerned as there was an earthquake in Turkey the week before and there was a warning of potential terrorism due to political activist actions. 

Furthermore, an all expenses press trip certainly sounds appealing however it is not completely straightforward it can be hard to schedule in around the busy professional and personal lives of journalists. Also, from an ethical point of view journalists need to be basing a story in an unbiased way, newsworthy ‘real life’ way, not purely because they have been invited on a paid corporate trip. Staff journalists of publications find it hard to get time away from the office and they often do trips based on planned stories rather than promotional corporate trips.

Build the Acibadem brand in the minds of the UK health, beauty and wellness press and with the key publications. Highlight that they have established a presence in London and are a high-quality healthcare elsewhere option for many UK citizens seeking immediate healthcare treatments.

Feedback about how to support journalists in healthcare reporting was gained and the different elements of information that is needed including: Data on UK medical travel General/Treatment,

UK case studies per treatment, DRs/Professor experts sought after experts. Health desks/staff journalists need to know they have got exclusive angles.