0%
increase in web traffic
0%
increase in Twitter engagement
0%
Facebook conversion rate

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Objectives

Your app is going to change the world – but first, we have to get it into people’s pockets. A successful app launch includes a multitude of digital, social, and press elements – and we know our approach works. After all, it’s not everyone who can launch a nationwide app at an event and score this kind of success.

Results

  • 700% increase in website visits
  • 4.7% Facebook conversion rate (2.7% above industry average)
  • Vox pop influencer videos filmed live
  • 700 app downloads
  • 150% increase in Twitter engagement.

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Challenges

Success app marketing doesn’t happen overnight: it’s the planning, preparation, and production of a high class strategy that wins every time.

Strategy

Any B2C app has to have a strong USP: we’re bombarded with apps but 90% of app launches fail because they simply don’t address any meaningful need of their target audience. Our strategic app launch strategy included influencer marketing, landing press coverage, ASO optimisation, and PPC. Not only did we see high volume downloads, but increased engagement and retention.

bristol is open

Guerilla Tactics Used:

PR

Digital Marketing

Social Media

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