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Website created from scratch.
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Social media platforms set up and managed.
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New branding created.

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Objectives

Across our collaboration with Albion Technologies UK, several objectives were set before us:

  1. Create Albion Technologies branding.
  2. Develop the company’s website to show a fresh take on renewable energy battery storage and implement an easy and friendly user journey.
  3. Initiate social media activity and raise digital brand awareness.

Child in the grass enjoying the sun and the sky

Results

  • We’ve brainstormed brand identity, reflected through tag lines, colours, shapes, branding elements or typeface, and designed the Albion Technologies UK logo to express more modernity and a bolder approach to clean energy.
  • We created and built the company’s website in less than six weeks, as it was urgently required for the company’s investment calls, making sure that the look and feel and tone of voice were aligned with Albion’s branding, while also assuring a smooth user journey.
  • Finally, we established social media profiles and started to populate their LinkedIn, Twitter, Instagram and Facebook pages with trending, industry-related or company-driven content that started to generate interest across social media.

Challenges

Working with a start-up company can sometimes bring in unexpected challenges. In this case, our main challenge was aligning the ‘what’s trending’ with ‘what’s needed for getting sales’. Communicating updates so that they could be shared via social channels or website was another challenge we’ve faced.

Strategy

Our main approach to this project was: consistency is key. We’ve committed to generating several content pieces per month and weekly social media content to populate the company’s social platforms. Interest started to show, and Albion Technologies UK started to get digital recognition, being quoted or tagged by other accounts across LinkedIn, Instagram or Twitter.

Working with Albion Technologies UK implied constant learning about the technicalities of the battery energy storage system and translating them in simpler terms to educate the market on their importance.

Albion Technologies UK smart energy storage system

Guerilla Tactics Used:

Website management

Branding

Social media

Web releases