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backing of CSR

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Objectives

Avon Wildlife Trust (AWT) needed help  developing its commercial offer for businesses to get involved in the Trust’s work and provide a level of funding/revenue. 

Results

For AWT, this was a valuable exercise providing hitherto unknown insights and support for the Trust’s work and ambitions. Key findings include:

Corporate Social Responsibility is invested in and seen as a worthwhile 

function of business.

CSR opportunities that link employees with communities in a meaningful way to improve and/or positively impact are highly valued by AWT’s audience

Involvement and engagement are powerful CSR tools for AWT.

Following this, AWT not only proceeded with the B2B strategy but also took the learnings into their core services for their members and project partners.

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Challenges

To bring insight into the process and to help shape its future interaction with companies, The Trust asked OggaDoon PR and Media to undertake a short soft market exercise on its current articulation of the offer. The results would provide insight and direction as to how the environmental charity could position itself for commercial opportunities. It would also be used to develop the strategic plan ready for execution.

Strategy

We used a two-pronged approach, the exercise has set out to gather reaction and understand perception through:

  1. a short quantitative survey to provide hard data
  2. light touch qualitative feedback to provide context
Avon Wildlife Trust

Guerilla Tactics Used:

PR

Digital Marketing

CSR

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