At the time of our collaboration with Boomf, we faced the popularity challenge of the Boomf brand under James Middleton name, who is the founder. Reaffirming the press and the public about Boomf under new management took lots of spec PR and targeted PR effort while managing the PR angles/hooks carefully to create a positive impact and raise brand awareness.

The PR strategy was to combine both advertorials and editorials aiming to raise brand awareness, get Boomf mentioned on Google News and drive public attention to the brand and products more than scandals. Constant press releases, targeting e-commerce, gift guide and affiliate marketing journalists to review Boomf’s products, as well as developing Boomf into a sustainable and eco-friendly brand by putting action into reforestation and becoming carbon neutral by 2025, were parts of our PR strategy to successfully win coverage.