0%
Increase in newsletter subscribers
0
Sold out open days
0%
Increase in social media followers

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Objectives

Bristol Steiner School is the hidden gem of Bristol’s education system. Providing a secure and fulfilling education that respects each child as an individual, Bristol Steiner School is an alternative and empowering learning experience for children, away from the rigidity of mainstream testing and league tables. Children learn through play, fun, and creativity, helping them develop into balanced adults, with a lifelong love of learning. Having undergone an evolutionary process and emerging with a strong future focus, Bristol Steiner School was ambitious to increase student numbers, and awareness about the alternative approach to education in Bristol.

Results

More followers on social media, sold-out open days, and increased interest in Steiner education for Bristol children. We also worked with well-known parents and families that already send their children to Bristol Steiner School to boost its reputation.

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Challenges

Encouraging parents to explore alternative education options can be a challenge. Some are already sold, and others are hesitant about what it holds for their children’s future. It’s not a decision that parents take lightly, so we had to implement a wide range of marketing tools to not only reach prospective families, but help them understand the benefits of a Steiner education.

Strategy

Social media played a large role in reaching parents, informing them about open days and bursaries, and spreading the word about the benefits of Steiner Schools. We also worked with local press, user generated content, optimised web content, and increased email marketing to increase interest.

bristol steiner school

Guerilla Tactics Used:

PR

Digital Marketing

Social Media

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