Challenges
Encouraging parents to explore alternative education options can be a challenge. Some are already sold, and others are hesitant about what it holds for their children’s future. It’s not a decision that parents take lightly, so we had to implement a wide range of marketing tools to not only reach prospective families, but help them understand the benefits of a Steiner education.
Strategy
Social media played a large role in reaching parents, informing them about open days and bursaries, and spreading the word about the benefits of Steiner Schools. We also worked with local press, user generated content, optimised web content, and increased email marketing to increase interest.

Guerilla Tactics Used:
PR
Digital Marketing
Social Media


