0
interviews in international and local press
0%
increase in Linkedin post views
+0
million readers reached

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Objectives

Successful Irish tech start-up, Buymie, made the strategic decision to enter the UK market on a city basis with Bristol selected as the first location. Working with a sector PR  specialist and the in-house consumer social media and performance marketing team, we helped Buymie boost its personal shopping brand with a mix of PR, media, and app marketing in the B2B, environmental and tech sectors.

Results

We worked with our existing press contacts and new leads to gain coverage in 4 of Buymie’s preferred titles. This saw their coverage gain a combined reach of over 4.1 million readers. At the same time, we went out to over 100 city-based businesses and organisations, resulting in over 5,000 people being informed about Buymie with 2 + member schemes being developed.

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Challenges

With hundreds of new apps launched every day, getting heard in a busy online space is no mean feat. Add to this, the multitude and quickly developing grocery delivery service sector, Buymie contacted OggaDoon for city, regional and business sector support with PR and media outreach surrounding their personal shopping platform.

Strategy

We developed a bespoke press outreach plan plus a B2B direct communications plan. Executing this, we focused on Buymie’s lateral, and collaborative titles to gain coverage and reach audiences that would be interested in their product. At the same time, we delivered significant outreach to Bristol businesses, hotdesk and shared office brands, the city’s tech sector and environmental business groups to increase awareness, recognition and referral use of the brand.

Guerilla Tactics Used:

PR

Digital Marketing

Social Media

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