90% of apps that are downloaded are used once and then deleted. We needed to work closely with our client to strategically prepare for their UK launch, ensuring that before, during, and after the event there was excited, positive chatter. Continued engagement would ensure the app became part of the 10% of apps that actively play a value in their users’ lives, so we crafted recommendations aimed at keeping users within the app for longer as well as increasing number of downloads.

We developed a fully integrated digital media and PR content engagement plan that aligned with business strategies, with a strategic in-app engagement plan, targeted paid for ads/boosted posts, in-app messaging, supportive PR and reach outs to online bloggers. With the budget available we were able to cover: PPC, paid for and organic social, press releases and liaison, live tweeting/Instagramming, live event competition, free brand swag, vox pops with attendees and bloggers, print ads, connecting with exhibitors, speaking with celebrity guests, and crib sheets for staff.

One of our team spent the full five days with our client’s team with another OggaDoon team member working remotely, offering dedicated on hand assistance. During the event we delivered:

• 74 tweets
• 33 Instagram posts
• Hourly Instagram Stories update and Highlights management
• 15 Facebook posts
• 4 voxpops filmed with influencers
• 2 Facebook and Instagram paid ad campaigns
• 1 Ads campaign