cuvama is a new Innovate UK-backed SaaS tech business. As a start-up, they needed to launch its new Customer Value Management (CVM) platform proposition and brand in the UK, USA and Europe. This SaaS solution addresses the growing problem of a lack of infrastructure for value management in B2B software subscription pricing businesses.

cuvama approached OggaDoon to launch its new SaaS brand proposition by kickstarting a campaign to raise its profile and reputation online. As a new SaaS brand they had a website, but no third-party press coverage. So how could they build credibility with new customer prospects and investors? That’s where OggaDoon stepped up to the challenge.

We researched publications, journalists, and associations that write about key sectors and categories for cuvama. This included fintech, martech, cyber, SaaS and also entrepreneurial (C-suite) press. cuvama is a new proposition. So creative hooks needed to highlight why the industry should take notice of its arrival. Therefore, to frame the story we focused on industry positioning, founder expertise, and a very important new client testimonial.

The key messages highlighted cuvama and its new disruptive SaaS proposition as a perfect example of a new technology platform in the growing SaaS Opex category. Furthermore, its founding members have a wealth of experience in global business platform deployment. And the firm had already secured a strong customer base that was keen to provide testimonials. The targeted press included a blend of industry and entrepreneurial publications. This helped to drive awareness of this proposition to both customers and also future venture capital (VC), unicorn and angel investors. This was mutually beneficial as SaaS platforms in this space offer 10X plus gains.