Demand Logic already had followers on their socials, a website in place, and a solid product that was already delivering successful results for its existing customers.
Our challenge was to reach new audiences and understand the kind of content that got them sharing and reacting, rather than just reading. And this didn’t just apply to social media.
Demand Logic’s existing channels weren’t short on posts – in fact, we actually cut LinkedIn posting by 11% to see a 111% increase in impressions and 389% increase in clicks. How did this work?
Because creating a clear-cut strategy that ensured only the best and most interesting content was turned into social posts meant that Demand Logic’s followers were only presented with the most relevant and interesting updates. Twitter focused on amplifying announcements from the business, whereas more human-focused content on LinkedIn proved the most successful.
And the benefits transferred onto the website, as a new FAQs page was created based on trending keywords relevant to Demand Logic. Also, regular content in the form of topical blogs, as well as web and press releases about new acquisitions, partnerships and achievements helped to bring users to the site.