EdTech, or educational technology, is increasingly being used in schools and universities to unleash the creativity and learning processes of students – an emerging and highly profitable market. Konica Minolta, a company with 150 years of heritage, already delivered outstanding EdTech around the world and wanted to make a splash at Bett 2020, the UK’s number 1 EdTech conference.
For Konica Minolta, the global technology business, we created a comprehensive, multi-channel targeting campaign and we helped them deliver: ● 21.1% open rate for mailers ● 35.82% highest engagement rate on Twitter ● 6.32% highest click conversion rate on LinkedIn
The procurement process in education is long and includes many different professional roles, so it was vital our messaging and creative approach hit multiple angles. Our inclusion of Augmented Reality (AR) helped Konica Minolta differentiate itself from competitors.
Working with the Konica Minolta marketing team, and Alchemy, their stand designers, we delivered: ● Strategy for demo bookings leading into successful sales follow-up meetings ● Campaign messaging, concepts/themes driving forward Konica Minolta’s goals ● Creative copy for 14 mailers and social media content, with analytics and recommendations for posting and push out times to maximise impact ● Reactive event social to capture the attention on the stand at Bett 2020, coupled with dynamic content. ● Post-event survey, reflecting positive reactions to the event.
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