Crowdfunding PR, digital, and social media challenges
With one Kickstarter under their belt, Flourish needed to encourage pledgers to support them a second time. Ever-ambitious, the aim was to reach new audiences to increase the magazine’s following and fund the printing of more copies than before. Pledgers can be hesitant to back a second campaign so we had to look beyond Flourish’s existing following and delve into new audiences and influencer pools using social media. That’s where crowdfunding PR, digital, and social media came in.
Strategy
We tackled press, social media, digital content, and our extended media lists to generate engagement and word of mouth referrals, resulting in a 68% overfund. Tactics included press releases, a social media campaign with targeted messaging and hashtags, and reaching out to national travel influencers including tourism boards and National Trust.
Guerilla Tactics Used:
PR
Digital content
Social media
Media Coverage
