0
Audience reached through PR.
0
Impressions for Twitter announcement post.
0%
Increase in total e-shot opens when compared to the previous month.

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Objectives

The Golden Valley Development and Cheltenham Borough Council were looking at promoting several videos dedicated to cyber careers to help attract people to the sector, whilst making people aware of Cheltenham’s flourishing tech scene and the upcoming project. Once the video filming and editing were completed by Squashed Robot, we developed a plan to maximise reach across the week through social media, email marketing, and press coverage. 

Results

OggaDoon generated press coverage in local Gloucestershire publications such SoGlos and Punchline Gloucester, with an audience of up to 119K. Website metrics soared significantly from the previous month in terms of sessions (86.9%) and users (+81%). Twitter received 26K impressions for the announcement post and LinkedIn saw over 4K impressions on the day. The announcement e-shot got a 66.6% boost in total opens in comparison to the previous month. The main video achieved almost 2K views in one month.

“When I was responsible for the delivery of the Golden Valley Development, we wanted to extend our reach to new audiences and OggaDoon’s strategic approach and experience enabled us to do this. OggaDoon provided me with invaluable support and promoted a series of videos that explained the importance of cyber and how people could enter the sector.”

Tim Atkins,

Managing Director of Place and Growth at Cheltenham Borough Council

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Challenges

The launch was during a lockdown period in the UK, a particularly hard time for conveying messages to audiences. As experts in our field, we understood how to create impactful digital communications using a range of sources so that they reached the intended audience and beyond. 

Strategy

Once draft versions of the videos were completed, we worked with the communications team at the Golden Valley Development and created a strategy for the launch across the week. In addition to social media, a press release and an e-shot, we also created a pack for relevant stakeholders, giving them key messaging and recommendations for template posts etc. 

Guerilla Tactics Used:

PR

Email marketing

Organic social media

Content marketing

Analytics

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