Challenges
The past few years have been particularly difficult for many people across the UK and with the pandemic, it became harder to reach people in traditional marketing, particularly at a time when the organisation was looking to grow. OggaDoon helped to raise an understanding of the constant financial changes and how that impacts people, whilst linking it back to how the credit union was responding to those challenges.
Strategy
Caroline and Simon met with the GWCU team bi-monthly, to discuss the latest updates and marketing strategy, which would inform the creation of content. It was about understanding the needs of members and people across the region and making sure it connected with people on an emotional level. Also, promoting the employer partnership scheme, as well as the credit union’s move into fintech helped to differentiate itself from other credit unions and financial services on the market.
Guerilla Tactics Used:
PR
Media relations
Brand Awareness
Brand Strategy
