0
press pitches
+0
total media reach
+0
journalist connections

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Objectives

Halo Coffee needed to map its customer journey from contact to purchase, and brand journey in relation to sales and success. This would help us to understand key quantitative sales objectives, key qualitative brand objectives, identify hooks, brand themes and market interactions, and enable rapid idea generation.

Results

A comprehensive PR, marketing and comms strategy with agreed deliverables. We worked on our existing media connections, developed new contacts, and were able to get Halo coverage in a number of titles and events with over 100,000 reach.

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Challenges

Developing immediate key messages/hooks, improving Website and digital analytics, gaining immediate quick wins, backfilling content, and more.

Strategy

Good business runs on good coffee. We promoted Halo as a positive uplifting start and continuation of the working day that supports team happiness and productivity. 

Business value: opportunity for cold leads, market entry into corporates, high sales value, strong B2B revenues.

PR/comms usefulness: brand alignment, mutual PR impact, results orientated, taps into well being/UK economy efficiency, waste reduction for buildings.

halo coffee

Guerilla Tactics Used:

PR

Digital Marketing

Social Media

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