As a resource management business, Hubba is a zero waste to landfill operator, focused on increasing recycling and recovery of all materials handled. Waste and recycling materials are a fixed by-product of human living, with an impact on carbon arisings, globally. Hubba is positioned to minimise this impact, turn materials into a resource whilst not acquiring labour and wheels. In essence Hubba is automating the circular economy… but they needed press coverage and big-name clients to get the word out there and start increasing their revenue and roster.

We focused on four main channels to help Hubba increase their reach both online, and in their client base. We used social media to encourage new followers, likes, shares, mentions, and increased engagement levels. We renovated the Hubba website with an aim to increase the number of unique visitors, and gauge popular pages, exit pages, and bounce rate. We launched a digital newsletter and analysed the open rate, click rate, new subscribers, and unsubscribers. And in the press, we focused on  column inches, advertising, and readership levels.