Challenges
Immortal Sport was struggling to reach new audiences to sign up for their summer events. Word of mouth is great for ticket sales but is stimulated by engaging digital content. By implementing our digital marketing strategy, Immortal Sport was able to tap into new markets beyond its existing followers and triathlon clubs, leading to increased sales across all events.
Strategy
Weekly blog content, targeted social media messaging, SEO keyword research, regular direct marketing, and building on our existing contacts to generate new leads in Immortal Sport’s target market, helped lift their digital marketing to new heights.
Guerilla Tactics Used:
Digital marketing strategy
Content creation
Press and media
Analytics and reporting