When starting posting on the digital channels for an organisation, it takes a bit of time to find the style and right tone of voice to match the client but also to match what their customers and followers are used to. There’s then the challenge to create the brand style, something that fits in with their current logo, website, ethos, and personnel. Having worked across many launch campaigns, and built up social channels from scratch, we already had a good baseline of how to approach these challenges and were able to adapt with ease.

The first stage with Innovecom was to do a Digital Deep Dive to analyse their current digital performance, their website performance, and to recommend a strategy to bridge the gaps that we had found. After delivering a detailed report, outlining the areas of improvement in terms of their SEO, social media, domain authority, and customer journey, we then set out implementing these changes in a digital marketing strategy. 

The first action was to work on the back-end SEO. This included creating meta descriptions, applying alt text, and working on various page quirks. We then moved onto the front-end SEO changes, which included putting together a keyword plan for the website, each individual page, and for recommended pages in need of creation. After these initial small changes, the website saw a 42% increase in CTR and a 21% improvement in Google Position. 

Innovecom have not been as active on social media as they had the potential to be, posting infrequently and without any strategy. We devised a social media strategy to tap into the current audience and get them engaging with Innovecom. The social strategy included creating a branding template to ensure all posts are instantly recognisable and create a better brand recall.

The domain authority for Innovecom has remained the same so far, but referring domains have increased 34% after the first month. As website improvements continue and the social media strategy kicks in, along with regular content going up on the website, we will expect the domain authority to at least double in the first month.