Challenges
As a property developer in the South West, Kersfield needed to cut through the noise to boost their social media presence, reach a wider audience online, and use their new improved presence to increase its marketing activities, ultimately acting as a sales tool for their developments.
Strategy
Increased Twitter activity, close monitoring of social performance, focused activity around set locations, maximising on existing press and media coverage, engaging with key Twitter influencers, and developing Twitter Lists, relevant hashtags and third party content to raise awareness.
Guerilla Tactics Used:
PR
Digital Marketing
Social Media
