Challenges
Leos had never done any PR in the past and brand marketing was new to their organisation. We had to create a marketing schedule, including social media and content schedule that supported multi-channel marketing tactics that had the flexibility to accommodate delays in schemes or internal content. We worked with the team so they understood the power of organic PR with reference to the ever changing Google algorithms and how this supports paid backlink programs together with social media content.
Strategy
- Created a brand discovery questionnaire to discover the core organisational values and integrate into a wider plan
- Improved and supported their end-to-end communications processes from land purchase, community consultation, planning, through to development and sales.
- Established Leos International as a resourceful thought leader across the UK and UAE property development scene.
- Increased awareness of Leos International by advising on digital platforms development together with a digital content program to drive all elements of its brand personality.
- Gained coverage to support investment opportunities.
Guerilla Tactics Used:
Brand discovery questionnaire
Brand bible creation
Press research and list build
Scheme promotion