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Articles landed in three months
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Total Internet User Reach
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Brand bible created

Interested In Working With Us?

Objective

Leos International is a global property developer with developments across London, Dubai and China. Leos wanted help with their PR and communications in order to raise their brand profile within the property industry and beyond.

We applied our expertise to create and conduct a brand discovery exercise, create and execute a press outreach to establish Leos as a reputable UK developer, promote their properties in the national press  and position their directors as industry spokespeople.

Results

  • In the first 3 months we landed 8 articles in local and national press including: CIN Magazine, Luton Today, Bedfordshire Live, Surrey Live, Metro, Observer, Property Wire, Property Investment News, CIN Magazine, Herts Live, Sunday Times
  • Total Reach:  71,254,157 Internet Users Reach
  • 1 Brand bible creation

Interested in Working With Us?

Leos International

Challenges

Leos had never done any PR in the past and brand marketing was new to their organisation. We had to create a marketing schedule, including social media and content schedule that supported multi-channel marketing tactics that had the flexibility to accommodate delays in schemes or internal  content. We worked with the team so they understood the power of organic PR with reference to the ever changing Google algorithms and how this supports paid backlink programs together with social media content.  

Strategy

  • Created a brand discovery questionnaire to discover the core organisational values and integrate into a wider plan
  • Improved and supported their end-to-end communications processes from land purchase, community consultation, planning, through to development and sales. 
  • Established Leos International as a resourceful thought leader across the UK and UAE  property development scene.
  • Increased awareness of Leos International by advising on digital platforms development together with a digital content program to drive all elements of its brand personality. 
  • Gained coverage to support investment opportunities.

Guerilla Tactics Used:

Brand discovery questionnaire

Brand bible creation

Press research and list build

Scheme promotion